Number	23105
Subject	Fraud
Source	NBC News Dateline
State	OR
Year	2006
Publication Date	09/15/2006
Summary	Dateline NBC goes undercover to investigate the infomercial industry, which, while "long a target of criticism and government intervention, generates an estimated $90 billion a year in sales." The Dateline team created a pill that would have no effect on skin, but which they wished to sell as "purported to erase lines and wrinkles from the skin." They found a producer, and actresses and a doctor were hired to give false testimonials for the infomercial, which never aired. Experts told dateline that such an infomercial had a potential profit of $10 million before the Federal Trade Commission made contact to check on the product's effectiveness.
Category	Contest Entry
Pages	31
Keywords	Moisturol; infomercials; consumer fraud; Federal Trade Commission; Nestle's Quik
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