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Peddling Pills

Number 24191
Subject Pharmaceuticals
Source Smart Money Magazine
State NY
Year 2008
Publication Date 02/01/2008
Summary "'Peddling Pills' investigated the relationship between doctors and the country's 100,000 pharmaceutical sale representatives, exploring how drug reps have continued to influence doctors' prescribing habits despite a much-publicized earlier crackdown on their sales tactics."
Category Contest Entry
Pages 9
Keywords pharmaceutical sales; medicine; Big Pharma; ethics; physicians; doctors; drug representatives; drug rep; pharmaceutical marketing
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