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Southwest's entry into a new market used to chase away competitors. They claimed they couldn't compete with the airline's lower cost structure that permitted it to offer lower fares and high flight frequency on short-haul routes. But a computer analysis of airlines flight information shows that other carriers are standing their ground or adding flights at airports where Southwest is starting service on the East Coast. Carriers like Delta and US Airways are quickly expanding their low-cost subsidiaries on routes also served by Southwest.

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