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The Herointown project used a combination of crowdsourcing, data crunching, data visualization and illustration to create a semi-fictional city that contained all 128,000 active heroin users in New Jersey. It was a unique means of opening up people's eyes to the breadth of the problem and showing those struggling they weren't alone. Through this narrative device, we were able to simultaneously show people the scope of the issue as well as connect them to the nuance in their own backyards.
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