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A Wall Street Journal investigation of riverboat casinos in rural areas reveals that most have a free drink policy that owners know contributes to drunk driving accidents. The Wall Street Journal was "able to prove that riverboat casinos, in pursuit of higher profits, plied patrons with free alcoholic drinks, often got them drunk, then allowed them to drive away. We showed that, because of the rural location of most riverboats, this policy often lead to fatal accidents; that the casinos knew of these accidents; and that they knew free alcohol helped impair the judgement of gamblers, thus tipping the odds in their favor."