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Business Week reports "in troubling detail the participation of French cosmetics giant L'Oreal in the Arab boycott of Israel. The boycott prohibits companies on an Arab blacklist from doing business with Arab countries because of their business ties to Israel. Unusually detailed correspondence between L'Oreal and the Arab boycott office in Damascus are at the heart of the story. It shows how L'Oreal executives pandered to the Arab's request to stop manufacturing Helena Rubenstien cosmestics in Israel and change the Helena Rubenstein name, which L'Oreal did."
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