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The West Omaha Sun's classic investigation that "made the media aware for the first time of the potential of the Internal Revenue Service Form 990... (the project) also opened up for reporters some of the story possibilities behind the facade of institutional "success" stories... the results?... It stopped in its tracks one of the largest, most successful and most secretive direct-mail fund-raising programs in the nation... It caused thousands of donors (to other institutions as well as Boys Town) to re-examine their unquestioning support of such institutions..."