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E Magazine reports that "Greenpeace's visceral brand of nonviolent direct action is making it a player in the world's environmental trouble zones....Greenpeace's handling of incidents ... demonstrates both its unswerving commitment and its prowess as an efficient publicity machine.... It's also typical of Greenpeace that its rhetoric was matched by action... From the beginning, the organization has physically imposed itself in the path of polluters and despoilers...."

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