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The San Diego-based dating service "It's Just Lunch" and its 80 franchises worldwide sell themselves as a "specialized dating service for busy professionals." But the company does not fulfill its promise of a love connection. Clients pay $1,500 for up to 14 dates - "usually for lunch or cocktails after work" - that are supposed to be chosen by the company based on specific criteria provided by the clients. The reporters spoke with more than 30 consumers and former employees who painted a picture of a company that inflates the number and quality of its clients, and also refuses to give refunds when clients are unsatisfied.