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Dateline NBC goes undercover to investigate the infomercial industry, which, while "long a target of criticism and government intervention, generates an estimated $90 billion a year in sales." The Dateline team created a pill that would have no effect on skin, but which they wished to sell as "purported to erase lines and wrinkles from the skin." They found a producer, and actresses and a doctor were hired to give false testimonials for the infomercial, which never aired. Experts told dateline that such an infomercial had a potential profit of $10 million before the Federal Trade Commission made contact to check on the product's effectiveness.