Cart 0 $0.00
IRE favicon

Shop

Resource ID: #1263
Subject: 602
Source: Jessica Pucci, Steve Suo, Suzanne Grethen, Bridget Botelho - 2703Jessica Pucci, Steve Suo, Suzanne Grethen, Bridget Botelho
Affiliation: Cronkite School, The Oregonian/OregonLive, Hearst Television, Mother JonesCronkite School, The Oregonian/OregonLive, Hearst Television, Mother Jones
Date: 1905-07-09

$0.00

Description

Investigations have the biggest impact when they’re widely read and when readers let elected leaders know it. But a gripping title and great visuals aren’t all it takes to land a motivated audience. Three leading professionals show how to use audience research, marketing campaigns and social media to ensure your best investigative work reaches people who care. Learn what reporters and editors can do to engage viewers before, during and after launch. Know when to bring the social engagement team into the planning process. Whether you’re a newsroom of one or a national outlet with its own marketing department, you’ll walk away with new ideas for promoting stories and the value of investigative reporting.

109 Lee Hills Hall, Missouri School of Journalism   |   221 S. Eighth St., Columbia, MO 65201   |   573-882-2042   |   info@ire.org   |   Privacy Policy
apartmentpenciluserscalendar-fullcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram
My cart
Your cart is empty.

Looks like you haven't made a choice yet.