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McKie advises journalists to "choose a topic that has important public policy implications," and then, quoting Carl Sessions Stepp 'show the impact of your story." On methodology, he suggests locating the "greatest number of records" and identifying the players: regulators, advocates, winners, losers, etc. McKie also has advice on story lines, getting the most out of the Web and building a team, and including the online people from the beginning.
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