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Text-based games are most commonly about narrative and choice. The most common example is the old Choose Your Own Adventure model. Building these for the web gives us a lot more options. We can add timings and animation, link to additional resources, use images, design elements, even actual data to enhance the narrative.

https://hackpad.com/NICAR15-Create-your-own-interactive-newsgames-without-coding-much-d4Qj6Xacek6