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The story looks into the "medical" practices of BioPulse International, a company that offers alternative treatments to cancer patients in its Tijuana clinic. Reports from respected medical professionals and also from patients that followed the treatments signal that, despite the promises of the BioPulse doctors and the money the patients paid, their condition was unchanged if not worse. A sustained PR campaign (with what now seams misleading information) has also boosted share prices of the company. Following the article Mexican authorities have closed the clinic and the US Federal Trade Commission opened an investigation.