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The segments a hidden camera investigation into the sales tactics of National Talent Associates, a modeling company which convinces parents to pay hundreds of dollars with the promise that NTA will make their baby a star. Parents told Dateline that aggressive salesmen used flattery to persuade them to sign contracts. NTA was pushing expensive photographs that modeling experts told Dateline were not necessary for babies. NTA said it was doing everything it promised in the contract and that parents had misunderstood the salesmen. Dateline watched the sales pitch with a hidden camera.