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The New York Times Magazine reports that "people who wonder how tobacco company executives can live with themselves conclude that they must be in denial. That would explain how they deal with their responsibility for a product that kills more than 420,000 Americans a year... But to be in denial implies that one may not be held accountable, in psychological terms, for one's actions. Tobacco people squarely face the accusation of accountability, and reject it.... They ridicule people who say they are pushing a drug, noting that their product is legal, that the same Government that posts health warnings on cigarette packs subsidizes tobacco farmers and that what they are really promoting is freedom of choice."

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