Broadcast: Viz, quick hits and the data you need

  • Event: 2015 CAR Conference
  • Speakers: Jamie Grey of InvestigateTV; Andy Pierrotti of WXIA-Atlanta; Tisha Thompson of ESPN; Matt Goldberg of NBCUniversal
  • Date/Time: Thursday, Mar. 5 at 4:30pm
  • Location: International 8-9
  • Audio file: Only members can listen to conference audio

*Moderated by Matt Goldberg, KNBC-Los Angeles

This session will take a closer look at three areas that can improve your data-driven broadcast reporting and set you apart from the pack:

•Visualizing the data story - Analyzing data is one thing, but how does that translate to TV? How can you make spreadsheet analysis sexy? Learn techniques for visualizing your data investigations to draw viewers and enhance your story.

•Data journalism to feed the beast - Some ideas for when you need a day of air story. What datasets are available for quick-turn investigations?

•The data you need now - What should you have on hand to help you investigate and enhance your investigations? Which searchable databases should you be familiar with to help you beat the competition on deadline?

Speaker Bios

  • Matt Goldberg is the Vice President of Content Strategy for the NBC Owned TV Stations, where he leads a team focused on innovative storytelling. He has been honored with numerous local and national awards, including the IRE Award.  He has worked at television stations in Phoenix, Houston, San Francisco, and Los Angeles. His reporting has exposed consumer fraud, government corruption and human rights violations.  Matt also serves on the IRE board of directors.

  • Jamie Grey is an investigative producer for InvestigateTV, Raycom Media's national investigative team. She works on a variety of stories and manages the team's OTT channels and digital content. She was previously an assistant professor at the University of Missouri School of Journalism and television reporter in Iowa and Idaho. 

  • Andy is an investigative reporter at 11Alive, the NBC TV affiliate in Atlanta. He's an accomplished journalist recognized with by George Foster Peabody, RTNDA, Scripps Howard Foundation and numerous regional Emmy chapters. His stories focus on government accountability, equality, criminal justice and consumer advocacy. Twitter: @AndyPierrotti

  • @TishaESPN is an investigative reporter for ESPN, appearing on a variety of platforms like Outside the Lines, E:60, SportsCenter, espnW, ESPN FC and She previously worked at NBC4 and FOX5 in her hometown of Washington, D.C., with earlier stints in Baltimore, Kentucky and Missouri. She joined IRE when she was 16 years old and credits it with providing her the skills and techniques she used to garner the more than 100 awards and honors she has received.

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