Master class: Seven deadly sins of the broadcast interview **pre-registered attendees only
For nearly a decade and a half John Sawatsky’s three-day interview workshop at ESPN functioned as an onboarding boot camp for the network’s anchors, reporters and producers. The highlight of this unique experience was a segment dubbed the Seven Deadly Sins, which stood out because of how quickly and innately people related to it.
This year John is presenting a compressed version of the Seven Deadly Sins at the IRE Conference in the form of a master class.
This session shows how the incredible power of the question can be easily harnessed. If you wonder why some questions roll up their sleeves and go to work while others roll over and die, this class will open your eyes and boost your effectiveness.
Pre-registration is required and seating is limited.
John Sawatsky is a long-time political and investigative journalist who spent much of his career covering the national political scene in Canada. Along the way, he wrote five bestselling investigative books and lectured at many universities worldwide. Since 1991 John has focused on teaching good interviewing practice to journalists around the world, and in July 2004 joined ESPN as Senior Director, Talent Development until his retirement in 2017.
No tipsheets have yet been uploaded for this event.