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You have the facts, you know the story better than anyone, you know in your bones your investigation matters. Now, you have to make ME the viewer/reader/listener and your bosses care. Veteran journalist and trainer, Al Tompkins, will show you eight key “motivators” that you can use to solidly connect any story with the public. You can have all the fancy graphics, interactives and chasing-bad-guys-down-the-hall video you want but unless you connect with the public ... it’s just noise.