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News breaks and journalists & editors scramble to react. Afterward shoulders are shrugged and we say "Forget it, Jake. It's breaking news." That's not how it needs to work. What if instead we could approach breaking news situations with a sense of calm and confidence? What if we considered the who, what, where, why and how of things that could happen, and simply left the when to chance? Let's have a discussion and develop a plan for covering the news that could/will happen in our market.
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