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Investigative reporting is expensive -- we've heard it for years, and it's the reason many organizations say they don't do more of it. But a growing number of news organizations are proving that enterprise work pays off in multiple ways, including on the bottom line. Evan Smith, CEO of the Texas Tribune, has built a successful nonprofit based on enterprise journalism, and Jim Moroney, CEO of The Dallas Morning News, has maintained the commitment to investigative work through tough financial times. Join them and moderator Robert Rosenthal, who has guided the growing success of the Center for Investigative Reporting, for a discussion of why investigative reporting makes financial sense.