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Training as a Revenue Stream Joe Bergantino, NECIRBU
How to develop and market training programs that can add to your bottom line.
Tracking your Impact Lauren Hasler, Wisconsin Watch
Lauren Hasler, WisconsinWatch.org public engagement director, will share tools for tracking your impact, and give other tips for recording, mapping and sharing metrics with your audience, and present and potential funders.
Diversity: Not Why But How Linda Jue, G.W. Williams Center for Independent Journalism
A quick survey of some of the best practices in media diversity being employed by outlets to not only reach a wider audience and meet funders' expectations but - more importantly - help build a more viable strategy for sustainability.
Diversifying Revenue Sources Laura Frank, I-News Network
When INN members and funders talk about diversifying revenue, we usually think about donated revenue vs. earned revenue. But what INN members really need are predictable sources of revenue to balance the unpredictable. We'll look at a diverse set of revenue streams, then break them down into predictable and not-predictable, and talk about how to get our revenue pie on the 60%-70% predictable side.
Partnering with Public Media Brant Houston, INN
Investigative journalism centers and regional PBS and NPR stations have already had many successes and the future holds great promise. Brant Houston will share findings from his recent report on these collaborations. The presentation will include strategies and lessons gleaned from INN members.
Free Data Tools Kate Golden, Wisconsin Watch
You don't have to spend big bucks to analyze big data. The Wisconsin Center for Investigative Journalism's Kate Golden will discuss Tableau Public, Google Refine and other free tools that she has used recently for both analysis and presentation.
Leveraging the NICAR datasets Elizabeth Lucas, IRE/NICAR
As we did in the previous year, INN has subscribed to NICAR's complete data library for use by our member organizations in their reporting. Liz Lucas will provide INN members with an overview of the data library and share best-practices in using it.
Reaching new audiences through YouTube Steve Talbot, CIR
CIR and INN recently announced the formation of the official investigative news channel on YouTube. Senior Producer Steve Talbot will share best practices in producing compelling online video to reach new audiences with greater impact.
New options in CMS Nicole Hollway, St. Louis Beacon and Jessica Plautz, INN
INN members have many options when it comes to publishing their content on the web. We will look at two different approaches to digital publishing for and by members.