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How does your newsroom pick investigation topics? In most newsrooms, this important decision is based solely on the hunch of a reporter. Too often, this strategy leads to poor ratings when we create investigations that newsrooms love, but viewers hate. Viewer researcher Graeme Newell reveals the results of a comprehensive study. You’ll learn the topics and storytelling techniques that drive ratings. He’ll reveal the hopes, worries and frustrations that affect viewers the most and you’ll learn how to drive ratings by putting the viewers’ priorities at the center of your storytelling process.