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Unless you're an intrepid eco-tourist, you're not likely to see what passes for a coastline in Louisiana. Likewise, casual visitors don't frequent the Houston Ship Channel. And many marshy inlets of Chesapeake Bay are known only to dedicated crabbers. But activity in each place affects the lives of millions not far inland. Panelists talk about getting the information that matters most to your audience, and how best to make it accessible, relevant and compelling.