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Tipsheet for "College sports finances: Where the money goes, if it’s not in athlete pockets," a session at the IRE 2023 conference in Orlando on Thursday, June 22, 2023.

Session description: The big business of college athletics is rapidly changing. Lawsuits, Congressional attention and the NCAA’s own rules are changing how and whether athletes can earn money — and from whom.

This fast-changing landscape is ripe with opportunities to scrutinize college athletics’ finances and examine where schools spend the millions of dollars they're not paying athletes. Panelists will discuss how they find key numbers in NCAA revenue and expense reports, how to use the Knight-Newhouse College Athletics Database to analyze data across schools and how to shape stories to pitch in your own newsroom.